I just watched Gary Vaynerchuk’s appearance on the CBS Early Morning Show from yesterday.

The most profound thing I noticed while watching this video was his passion - which makes him the most excellent person in his field. He doesn’t have to put on any airs or dress up in fancy suits like 98% of his competitors. He is just himeself, and he loves what he does. His passion shines through so much — that he doesn’t even have to worry about people finding him. (Notice when asked the name of his site, he barely mentions it under his breath and gets right back to sharing his knowledge.) He just provides a good service, and is there for the people that DO find him. You can find him at WineLibrary.tv

Here is a link to the 2 minute video. To me, it’s a reminder that we have to believe in what we’re doing with every ounce of our being, and we can’t just settle for getting our buyers into a home, or getting our seller’s home sold. That’s even more important in slower markets. I think all of us sometimes convince ourselves we’re too busy to deal with the “little things”, but it’s the little things that make a big difference.

Sometimes it’s easy to forget that if we just did a few of those kinds of things in our day to day lives, referral business would take care of itself, and promotion tactics would not be necessary at all. If we did do any advertising or promotion, it would be 3 to 5 times as effective than if we didn’t strive toward excellence in what we do.

In my continual strive toward excellence, I’m picking a new year’s resolution early, but I haven’t yet decided what I’m going to try to do. If you wouldn’t mind, I would LOVE if you shared one thing that you do extremely well that separates you from the rest of the agents in your area. Maybe you can help me decide what it is that I’m going to decide to do to bring myself closer to excellence next year.