Archive for the ‘Inspirational’ Category

When sending IDX property updates isn’t enough…

Put yourself in a buyer’s shoes: You’re moving to a new area, and you’ve signed up with a half a dozen Realtor® property update services.  All of those Realtors send you about the same list of properties, and all of those Realtors appear to be reasonably knowledgeable about the market.  How are you going to [...]

Posted by joelm on June 17th, 2009 under Inspirational, Just for fun, Marketing Tips, Rapport Building, Social Networking Tags: , , ,  •  No Comments

Real Estate: Blogging for Traffic vs. Blogging for Readership

First off, let me disclose that I am a “Traffic Guy” who had resisted blogging until last year. I resisted because I have always been able to get plenty of buyer and seller traffic, and thought that blogging wasn’t worth the time investment required. In fact, I grew my Boulder real estate company to nearly [...]

Posted by joelm on April 1st, 2009 under Inspirational, Marketing Tips, Search Engine Optimization  •  5 Comments

Optimizing for the Motherlode of Real Estate Traffic

I was positively esctatic today…
Last week, we announced that we were setting up a semi-custom blog for each of our 60 agents.  10 of them took us up on our offer, and about 4 of them started writing blog posts immediately.
Two of them took it to the next step and started some off-site optimization strategies [...]

Posted by joelm on February 10th, 2009 under Inspirational, Marketing Tips, Rapport Building, Search Engine Optimization Tags: , , , ,  •  No Comments

Passion Breeds Excellence: A lesson from Gary Vaynerchuk

I just watched Gary Vaynerchuk’s appearance on the CBS Early Morning Show from yesterday.
The most profound thing I noticed while watching this video was his passion - which makes him the most excellent person in his field. He doesn’t have to put on any airs or dress up in fancy suits like 98% of [...]

Posted by joelm on December 13th, 2008 under Inspirational Tags: , ,  •  No Comments