Archive for the ‘Marketing Tips’ Category

When sending IDX property updates isn’t enough…

Put yourself in a buyer’s shoes: You’re moving to a new area, and you’ve signed up with a half a dozen Realtor® property update services.  All of those Realtors send you about the same list of properties, and all of those Realtors appear to be reasonably knowledgeable about the market.  How are you going to [...]

Posted by joelm on June 17th, 2009 under Inspirational, Just for fun, Marketing Tips, Rapport Building, Social Networking Tags: , , ,  •  No Comments

Real Estate: Blogging for Traffic vs. Blogging for Readership

First off, let me disclose that I am a “Traffic Guy” who had resisted blogging until last year. I resisted because I have always been able to get plenty of buyer and seller traffic, and thought that blogging wasn’t worth the time investment required. In fact, I grew my Boulder real estate company to nearly [...]

Posted by joelm on April 1st, 2009 under Inspirational, Marketing Tips, Search Engine Optimization  •  5 Comments

Optimizing for the Motherlode of Real Estate Traffic

I was positively esctatic today…
Last week, we announced that we were setting up a semi-custom blog for each of our 60 agents.  10 of them took us up on our offer, and about 4 of them started writing blog posts immediately.
Two of them took it to the next step and started some off-site optimization strategies [...]

Posted by joelm on February 10th, 2009 under Inspirational, Marketing Tips, Rapport Building, Search Engine Optimization Tags: , , , ,  •  No Comments

Why Settle for One Out of the Top Ten on the Search Engines?

I participate on a lot of internet and real estate forums, and often see people talking about making it to the top 10 on google for a certain phrase.  It’s always wonderful to see your efforts rewarded by getting decent placement on the search engines (and hopefully more traffic to your site.)  However, there is [...]

Posted by joelm on February 10th, 2009 under Marketing Tips, Search Engine Optimization Tags: , , ,  •  No Comments

How to get better placement on the search engines for your blog

I often get into discussions about how a website can rank better on the search engines.  First off - I’d like to point out that websites don’t rank… Web pages rank. It just so happens that the more authoritative a website is, the easier it is for that site’s individual pages to rank well on [...]

Posted by admin on February 5th, 2009 under Marketing Tips, Search Engine Optimization  •  3 Comments

How will people find my real estate blog?

We’re building semi-custom blogs for each of the agents with us at Automated Homefinder and last night, one of my agents asked me how people will find her blog. Rather than giving her a fish, I thought I’d try giving her a fishing pole instead. (I haven’t been blogging for long, and by [...]

Posted by joelm on February 4th, 2009 under Marketing Tips, Social Networking Tags: , , ,  •  5 Comments

A Real Estate Riddle

A friend on twitter was posting various riddles, and I remembered one that my dad told me when I was a kid. Unfortunately, it was too long for Twitter, so I’m posting it here, just for fun.
Riddle me this:
You’re buying a house, and everything is set for a smooth closing. When you arrive [...]

Posted by joelm on January 28th, 2009 under Just for fun, Marketing Tips Tags: ,  •  No Comments